Where Innovation Meets Excellence – Captivate+
Your Global Marketing Agency+
Marketing all the Way to Sales!
We build sales & marketing solutions that deliver results no matter whether you’re targeting businesses or consumers.
We use a sensible approach that just makes sense…
– Lead generation & Data
– Direct Outreach
– Paid Ads
– Organic Marketing
– List Enhancement
Sales and marketing working together with the one goal of generating sales and building your customer base!
Your Goal, Our Mission – Together, We’re Unstoppable!
Lead Generation & Data+
Having the right leads to contact is the life blood of any outreach campaign!
Our team have over a decade’s experience in either generating bespoke leads or acting as a data broker finding great data that gives results.
Online Lead Generation
Using our knowledge and experience in online marketing, we use a mix of paid ads in search engines and social media to drive traffic to an optimised landing page to generate high quality leads. It takes care & attention to get it right but we’re confident in our abilities!
Telephone Questionnaires
We work with you to build a sequence of questions to ask people over the telephone. The aim is to use these questions to profile who best fits your product so you can contact them directly. This is relatively quick to setup and scalable too!
Existing Databases
When you want to start a new campaign, you don’t always have time to build your own lists. This when many of our clients reach out to us to use our data brokering services. We have access to huge marketing databases of consumers and businesses!
Direct Outreach+
There’s no better feeling than taking control and contacting prospective customers directly!
If you have the right data you can create a multiple of mixed touch points, creating interest and brand awareness before you try calling your prospects.
Email Marketing
We’ll help you build & send a sequence of emails to prospects that induce interest and ultimately, customers. We’re able to identify different prospect’s behaviour and build sub lists for you to contact again by email or by direct mail or telephone to drive initial ROI even higher!
Direct Mail
Direct mail still works! Yes, the good old-fashioned practice of sending post is making a comeback. This is another great medium that we help with, from designing your material to arranging the printing and sending of it. No running to the Post Office for you, it’s all taken care off.
Telemarketing
In our opinion, there’s nothing better than picking up the phone and explaining your product or service. We’ve got you covered for data and leads, sales training, dialler suggestions and VOIP. We can also recommend you to telemarketing teams on-shore and off-shore!
Paid Ads+
Paying to get traffic is a great way to increase business fast!
As with all things it does take a little time to get it right and each platform you use has its own unique style and quirks. To get paid traffic at it’s best you need to learn them all and where possible, interlink your efforts. This is something we do daily for clients with great success!
Search Engines
It’s not as easy as you think having a successful Ads campaign on search engines. You need to be active all the time researching keywords, changing Ad text, updating stop words etc. and then there’s the landling pages… Lucky for you, we love doing this!
Social Media
Love it or hate it, social media is here to stay and understanding it as a marketing tool is a must for most businesses! Creating images that captivate your audience, getting the message just right and choosing the right audience are all major factors…
Affiliates
Starting your own affiliate program may sound like a great idea but you need the right people in the right place nagging the affiliates all the time to follow your approved approach. You also need to choose the right affiliates to work with from the get-go!
Organic Marketing+
When you get it right, you’ll be amazed at the results!
Organic marketing refers to gaining customers naturally without paying for advertisements, using methods like SEO, content marketing, videos, and social media. It relies on content relevance and quality to attract audiences leading to lower cancellations and a stronger bond between you and your customer.
SEO
SEO increases website visibility, driving organic traffic and a steady flow of business. You need to focus on keyword research, on-page optimization, quality content, backlinks, and mobile-friendliness. It looks easy but it’s not for the faint hearted!
Content Marketing
Content marketing builds trust, drives organic traffic, and nurtures leads. You’ll need great content including articles, images and videos that connect with your audience in such a way that they buy your product or services. Choosing the right concept & execution is key!
Video Marketing
Video marketing boosts engagement, enhances recall, and increases conversions. You’ll need compelling storytelling, high-quality production, clear call-to-action, and optimized video SEO. Now we have AI, you don’t need to be a Hollywood Director to get it right!
List Enhancement+
List enhancement is all about cleaning your marketing lists and customer base plus understanding it. Many companies use old lists and databases that aren’t compliant anymore or are full of incorrect information. On top of this, many companies don’t fully understand what makes up a good marketing list for them. This not only wastes time and money but can land you in hot water!
List Management
Keeping your customer database up to date can save you money on possible future defaulting customers and cancellations. When it comes to your marketing lists, you need to keep them compliant and up to date too. We’ll help you cleanse your data and keep it compliant: TPS, CTPS, MPS, address cleansing, telephone number validation, email validation, recently deceased, gone aways, insolvencies and home mover alerts.
We can also enrich your databases by appending email, telephone numbers and other information that helps you profile your audience.
List Analysis
Understanding your ideal target audience isn’t just analysing your current customers. It’s just as much looking at what you targeted in the first place, building sub profiles within this and then identifying conversions for these sub profiles. On top of this, you need to then add into the mix the life of a customer with you for each sub profile and what medium they came from to fully understand what customer profile does and doesn’t work for you.
This takes a steady, process driven, approach putting emotion aside and just focusing on the data. We use our extensive experience and AI applications to master this!
Our Brands
We operate two other brands under the Captivate+ umbrella that are a tailored towards specific marketplaces and have been servicing clients in the UK and around the world for years.
www.axowa.com
Axowa is well known for generating leads and has serviced thousands of customers since 2015. Intially set up to focus on telephone questionnaire leads, it quickly opened its doors to all types of lead generation worldwide and also acts as a data brokerage.
www.b2bmarketinglists.co.uk
In early 2021, we noticed an increase of clients contacting us about B2B data in the UK. We decided to build a brand specifically for this marketplace so these clients could easily navigate our online presence knowing eaxcaly what this brand offered.
Contact us today!
We’re here to answer all your questions and share our experience & knowledge.